+44 (0) 20 7244 4485

Representation is your advantage

Family apartment in Westminster acquired by SP Property Group.

In London’s complex property market, expert representation provides you with access to properties not available to individual buyers and strengthens your position when negotiating on price. On average, 40% of the properties we show our clients are not on the open market.

We have established excellent relationships with London’s best estate agents, property developers and private sellers. They actively give us preference over individuals acting alone, knowing that our clients are thoroughly vetted and, with our help, will complete as swiftly as possible. 

“We wouldn’t have even viewed the property we ultimately bought, had it not been for SP negotiating a weekend viewing for us and persuading the estate agent to delay the sealed bids.”

Serena – Management Consultant, Deloitte

Get ahead of other buyers

Family house with staff accommodation in Notting Hill acquired by SP Property Group

“SP provided me with reactivity, flexibility and efficiency. I recommend them to anyone looking to get an extra edge in the competitive London property market.”

David – Investment Banker, HSBC

Since 2006 we have purchased properties off market, off plan, via auction, in sealed and competitive bidding situations, via probate and privately.

Our years of experience, combined with our detailed knowledge of the market price per square foot, mean that we can usually negotiate much more effectively and successfully than you would be able to alone. In the last five years alone, we have won 85% of the competitive bidding situations we’ve entered and in 60% of those cases we were not the highest bidder.

A sound investment

Apartment in Clerkenwell acquired by SP Property Group

We are confident that the cost of our services will be more than compensated for by the money we save you on negotiating the property price and on the subsequent solicitors’ and surveyors’ fees. 

Buying a property is probably one of the most expensive purchases you will ever make. Use the advantage of an impartial expert advising you throughout the entire process, finding you the ideal property for your budget while providing friendly support along the way.


Upfront retainer fee: £1,500 (deducted from the success fee)
Success fee: Based on the purchase price as follows:
Up to £2m 2% of purchase price
> £2m – £5m 1.75% of purchase price
> £5m 1.5% of purchase price

Our buying retainer fee lasts for a 6 month search period. All fees are subject to 20% VAT.

Case Studies


Family apartment in Westminster 


Warehouse apartment in Clerkenwell


Pied-a-terre in Mayfair


Family house in Notting Hill


Development opportunity in Maida Vale


Three apartments in Clerkenwell      

Oli Russell

Head of Search & Acquisition

To find out more about our buying services please contact Oli Russell

+44 (0)20 7244 4485


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