Search & Acquisition

Buying as an investment

Buying as an investment

We have been trusted property advisors to our clients for more than ten years. SP Property Group act for both UK and overseas based clients and specialise in central London, typically sourcing investment properties from £1m upwards.

The clients we advise include:

  • individuals purchasing a one off buy-to-let investment
  • individuals supplementing their retirement portfolio or future school fee planning
  • parents buying for their children
  • expats and those moving abroad wanting to retain a hold in the London property market
  • institutional investors
  • family offices
  • funds building property portfolios

Some of our clients have very limited property investment knowledge, whereas others know London extremely well and already own other investment properties.

We advise our clients on the entire property investment strategy, including suitable locations, budgets, price per square foot values and capital appreciation prospects. SP Property Group also provide guidance on expected tenant profiles and demands, cash flow cycles and expected gross and net rental yields.

We pride ourselves on simplifying what can be quite a complex investment decision, and making sure that any investment is maximised.

Why we are different

Why we are different

Our in-house expertise gives us a unique ability to advise our clients from all angles which are essential when purchasing an investment property:

  • Purchase: SP Property Group have 10 years’ track record of securing the best properties for our clients and achieving lower prices than they would have been able to agree had they been buying as an individual. We also know which locations are performing from a capital appreciation perspective and which ones we believe have lower growth prospects.
  • Tenant demand: Our in-house rental and relocation team work with tenants and companies across London, so we are absolutely up to speed with what tenants are looking for and where the best rental property demand is. We bring this insight to our buying clients’ investment decisions.
  • Property management: We professionally manage nearly 150 rental properties for landlords in London so we know which properties and locations are achieving the best rental yields, which rent the most quickly and which retain their tenants for longer.

All of the above information needs to be taken into account when choosing a property investment, and we ensure that our buying clients are well informed and have the much-needed market intelligence to select the right property which will deliver their required investment returns.

In addition, many of our investor clients benefit from the additional in-house expertise we have within the SP Property Group, including full property management and block management services, either during or after their search and purchase.

Our success rate

We are able to search the market more thoroughly than an unrepresented buyer and, over the last decade, approximately 50% of the properties we have shown our clients were not on the open market. We give our clients access to the right properties which best suit their investment requirements, whether that is rental yield, capital growth or a combination of the two.

In the past 5 years, we have won 85% of the competitive bidding situations we’ve faced for clients and, in 60% of those cases, were not the highest bidder, securing the property for less than if they were acting as an individual purchaser.

Once we find the right property, our clients benefit from the additional credibility our 10 year track record we have built through previous purchases. This gives significant credibility to the way they are received and the success of their offers.

We also have a 92% success rate for successfully managing our clients’ purchases from offer stage through to completion and, because we manage 87% of the properties we have bought for clients over the years, we know first-hand that each of them has performed as a superb investment.

Through our achievements, we are proud to have been publicly recognised by the industry and won a number of awards including Gold Award for “Best Buying Agent’” at The Sunday Times Estate Agency of the Year Awards; “Best Property Finder, London” at the Daily Mail Property Awards; “Property Advisor of the Year” nomination by Spear’s Wealth Magazine and Top Property Advisors in the Spear’s 500.

The process


The initial meeting or conversation enables us to answer any questions you may have and to fully understand your requirements and what is important to you. We can also advise you on local areas, property styles, price per square foot values and current market conditions.

We understand what our clients are looking for and appraise each investment opportunity, to ensure that the right properties are selected and presented to our clients.


We compile a focused and realistic search criteria, which takes into account your requirements and preferences. This is emailed to you for approval.


We thoroughly search the market on your behalf, including properties which aren’t officially on the market. We then preview the properties which closely match your criteria.


Having viewed each property, we shortlist those which best suit your brief and provide you with honest and objective feedback on them.


We organise viewings at times to suit you. We drive you to all viewings to show you around ourselves and discuss feedback with you afterwards. If you’re not going to be in London, we can show the property options to a friend/family member, or we can purchase remotely if you don’t need to view the property before you buy it.


When the right property is found, we advise you on property value and negotiation tactics, and handle the negotiations on your behalf. We strive to more than pay for ourselves by agreeing the lowest possible price and securing you the best property for your budget.


Once the price and terms are agreed, we manage the buying process on your behalf through to completion. We liaise with all parties involved, enabling you to maintain one point of contact and we can recommend tried and tested solicitors, surveyors and so on where required. We help resolve any issues, should they arise, and ensure that the process runs as smoothly and quickly as possible.


Post completion, we arrange the key handover and provide you with a tailored moving in pack, including a checklist of the organisations which need to be notified about your move. If you would like assistance with any of the administrative side of your move, our Settling In team would be delighted to help. If you are buying as an investment we can provide a full property management service.

Our fees

Upfront Retainer Fee£1,500 (deducted from the success fee)
Success Fee:Based on purchase price as follows:
Up to £2M2% of purchase price
> £2 - £5M1.75% of purchase price
> £5M1.5% of purchase price
All fees are subject to 20% VAT.

All fees are subject to 20% VAT.

What our clients say

Without your negotiation advice, we would not have secured the flat; and without your shepherding of the deal, it would most likely have fallen through. We could not have done this without you – your fee was money very wisely spent.

Martina - National property journalist

You were always patient, listened well and understood the high bar of expectations. You know how to handle remote clients and diligently looked for properties until we got to the right one.

Femida - Healthcare executive

You were organised, efficient, responsive and fought my corner with tenacity, relentlessness, charm and consummate skill.

Sandra - TrailStone UK Ltd

There are very few services I have used in my life, that I have felt as worthwhile as the services of SP Property. Every detail of purchasing the property was looked after and advised on by your company. I don’t believe my situation was the easiest one to deal with yet you continued to work on every aspect as though you were buying the property for yourself.

Damien - Managing Director, Telcoinabox UK

You were the real driving force behind this, from finding and securing the property to organising repairs, rental valuations and overseeing my tenants. In every aspect you were there to guide and advise. Sitting 10,000 miles away, I could not have done this on my own.

Ali - Cathay Pacific (Hong Kong)

What differentiates SP is the personal touch and the fact that they will go beyond their mandate… this was especially important for me as a non UK resident.

Khalid - Banker (Saudi Arabia)

Once the purchase completed, SP arranged builders and cleaners, recommended appropriate rental agents and coordinated furniture deliveries. The flat rented out within a week for full asking price, so I’m thrilled!

Helen - HR, Johnson & Johnson (Australia)

Without your help I would have lost confidence in my endeavour to purchase a property and either I would have given up or paid more than I should have for a substandard investment.

Marcus - Shell

You have been an absolute star and I couldn’t have done it without you. You’ve been professional, organised and efficient through the entire process and have worked tirelessly to find me a really great flat.

There is no way I could have made this purchase from South Africa without your help and I honestly can’t thank you enough!

Catherine - South Africa

In 2008, SP sent me a single photo of a flat looking out through a window onto a wintry park in south London; I trusted their judgement enough that I bought it unseen, making an offer by email sitting on a bench in an airport in the Middle East.

SP has managed the property for me ever since, sorting out anything from new tenants to re-tiling and broken boilers. The flat has appreciated in value and the tenancies produce a monthly profit. I couldn’t have done it without them.

James - Singapore


For further information please contact our Head of Property Search, Oli Russell, who will be delighted to discuss your requirements: +44 (0)20 7244 4487 or